Services for you and your team.

Strategic support for NGOs, small and mid‑sized companies (SMEs), agencies and cultural institutions that work in or with Europe. Based in Vienna, we collaborate mainly online and meet on-site when it adds clear value to the project.

Group video call on an open laptop in a bright, plant-filled Asmi Strategy office.

Strategy Check: Clarity on Direction, Content, Priorities and Digital transformation

We review whether your strategy, communication and core processes are aligned with your goals, resources and regulatory context, including the EU AI Act, GDPR, ESG expectations and equality guidelines. 

  • Audit & Goals: We clarify your goals, audiences, positioning, and key messages, including your impact story and concrete offers. 
  • Performance Analysis: We analyze your internal processes based on financial indicators as well as your digital, sustainability, and diversity practices. 
  • Growth Opportunities: We review market segments, niches, your competitive landscape, and your revenue or funding streams. 
  • Strategic Roadmap: We translate your vision into a people-centered strategy with clear priorities for the next 3–12 months. 


How we work:

Strategy workshops, one-to-one sessions, and focused roadmaps with clear milestones. You receive a concrete concept as a foundation for decision-making. 

A woman presents strategy diagrams on a screen in front of a group in a modern conference room.

Interim and project management: Operational support. 

When you are missing resources or specific expertise, I step in as temporary senior support. From strategic marketing to the practical implementation of ESG, Diversity and AI requirements.

Our operational focus includes:

  • Marketing & Communication: Campaigns, stakeholder dialogue, and communication with funders. 
  • Strategic Compliance: Practical implementation of GDPR, equality, AI, and ESG guidelines, adapted to your context. (Note: No legal advice provided.) 
  • Realignment: Rebranding and strategic realignment of brands, programs, and business models. 
  • Reporting & Fundraising: Building internal reporting structures for boards and funders, plus hands-on fundraising and donor relations. 
  • Digital Processes: Implementing automated processes and supporting the rollout of new digital tools. 
Nicole Kristof talking to a customer at the conference table in the bright, plant-filled Asmi Strategy office.

Leadership Coaching: Clarity, Resilience and Priorities.

In one‑to‑one sparring, we clarify your role, boundaries and key decisions as a leader or founder. You receive practical tools for stress management and a space to shape responsibility in a conscious way.


Key areas

  • Role Clarity: Defining boundaries in matrix, hybrid, or volunteer-based teams. 
  • Decision-Making: Prioritization and dealing with overload. 
  • Navigating Change: Working with new technologies (AI) and ESG expectations without losing your values. 


In each coaching session, we define concrete next steps so you gain more room to act in your daily leadership.

Examples of how this looks in practice:

Digital growth strategy for small businesses (SME)
For small businesses that want to reach European and international clients through a more structured use of digital channels and AI‑enabled tools. We review your current visibility, processes and tools and design a focused growth strategy.
Outcome: A realistic roadmap with clear priorities – from scalable offers and suitable digital channels to simple automations that save time and unlock new revenue potential.

Mentoring for founders and owners who work in international or remote contexts and serve clients in Europe.
Mentoring combines positioning, strategy and day‑to‑day leadership questions, so you can navigate investors, partners and distributed teams with confidence.
Outcome: You gain clarity on your business model, your key customer segments and your short‑term priorities and build routines for structured communication with investors, partners and your team.

Communication and marketing for nonprofits

For nonprofits and NGOs that work in or internationally and want to make their impact visible to funders, partners, communities and the public. We sharpen your core messages, audiences and channels in line with your funding logic and capacity.
Outcome: A practical communication and marketing strategy with key messages, channel priorities and simple routines your team can implement without adding a full new role.

Structure analysis and digital renewal

For SMEs and organizations that want to work more efficiently while serving European or international markets. We analyze your current structure, roles, workflows and tools with a focus on bottlenecks, automation and cross‑border collaboration.
Outcome: A clear action plan with prioritized steps, from tool adjustments and process simplification to clarified responsibilities, so your team saves time and maintains quality standards.

Strategic Compliance (GDPR, AI, ESG, Diversity)

For organizations that need to reflect GDPR, the EU AI Act and ESG‑related expectations in their daily work but do not have an internal compliance department. We identify which expectations are relevant to your context, review your current setup and define practical next steps for your organization once legal guidance is clear.
Outcome: A pragmatic package of policies, roles, training needs and communication guidelines. You reduce risk and meet typical expectations from regulators, clients and partners in Europe, without turning compliance into a separate universe.

International Visibility
For organizations that use international platforms or programs and want to strengthen their visibility in European or international markets. We analyze performance data, content and positioning and design a targeted PR and visibility strategy.

Outcome: A set of prioritized actions for content, media outreach, partnerships and channels so you attract relevant opportunities and build a stronger presence in Europe.